UMsoftech Pvt. Ltd, a leading Internet presence making company based Rohtak, started a unique course for giving Job oriented Training in Business Development on Internet Marketing -SEO & SEM. The six month full time project oriented practical training designed to make a person capable to do effective marketing to increase business for any kind of organisation. Through our practical project oriented training course candidate will get experience in Search Engine Optimization and Search Engine Marketing. |
Identifying / analyzing client’s website from SEO point of view. Analyzing Web Pages Optimization Understanding of search engine trends, search engine algorithms, Google PageRank, backlinks, search engine submissions, and directory submissions. Latent Semantic Indexing (LSI) based Keyword Research Creating and updating Title, Meta tags, Content for website. Optimizing HTML tags, folder names, page names & descriptions to improve search engines ability to index these pages Editing Web Pages as per SEO requirements H1 Tags Analysis Anchor Text Analysis Implementation of our SEO strategies, involving: building web pages, constructing XML/RSS feeds and sitemaps, suggesting copy changes and recommending Meta data. Video optimization – submitting videos to video sharing sites to gain potential customers. Creating a XML based site map to improve search engines ability to index and crawl the site. Developing a custom contact page to improve visitors experience and increase conversions Analyzing Link Popularity, keyword analysis & generation Competition Reports Conversant with other forms of internet marketing like affiliate marketing, e-mail marketing, and banner advertising. Monitoring Organic Listing in Google, Yahoo & MSN (Live.com) Monitoring Index Pages in Google, Yahoo & MSN (Live.com) Creating Traffic Reports Creating Status Reports Uploading Files using FTP Using ethical "white-hat" Search Engine Optimization Techniques to produce solid high rankings for numerous keywords. Social Media Optimization, Online Reputation Management and Web Traffic Analysis Basic knowledge on SEM (Search Engine Marketing) Basic knowledge on PPC, CPA, CPL, CPM, CPV. Basic knowledge on Online Marketing and E-commerce. Basic knowledge on AdWords, Yahoo Search Marketing, Microsoft AdCenter, PPC advertising |